Thursday, October 9, 2008

More notes on spin...

It’s said that there are youngsters who think that you can shoot somebody dead and the person will be able to get up and walk away. This apparently explains some incidents of shooting by kids. They don't really understand what guns do. If, after all, a movie star dies in a movie, and is very much alive on TV or in the newspapers the next day or the next week, then obviously shooting doesn't make the person dead. Alarming, to say the least!

We really do not know enough (never mind that there have been so many studies) about what TV, movies and electronic media do to the way people perceive, to how they mediate what they see and hear on film and television. (Might this explain why people in Jamaica, despite being constantly warned, still drive their vehicles into overflowing gullies and get swept away and drowned?) Nevertheless, what we do know makes it clear that the combination of images and the spoken word has an enormous and immediate effect on people and certainly provides a sufficient basis for the spin doctors to spin things very effectively, so that, as jdid says, “…it’s not even about the real message anymore; its about who spins it better.” When jdid expresses concern about people still being convinced that Barack Obama is a Muslim despite the brouhaha about his going to the church pastored by Rev Jeremiah Wright, a Christian minister of religion, he's pointing to an example of how people can – what? Uncomprehend? Perskewceive?

The first 'academic' article I ever published discussed strategies for English teachers who were trying to teach students to mediate TV and film. (It's less of a problem with radio, since images, which are very powerful things, aren't part of the message there.) This discernment skill has to be taught, especially as media become more and more pervasive. Determining bias in written material is hard enough! Never mind how bright we are, we will have difficulty construing what's in the newspapers, what's on TV, what's on the net, what's in the movies, unless we have somehow learned how to deconstruct these things. And I don't mean that word in any highfalutin sense. I mean literally pull these things apart so that we can see how they are made, and so understand how they work.

Stephen Harper's baby blue sweater may have persuaded many people that he is a warm family man. However, many others have been made aware – by all the talk about the blue sweater and what it was intended to do – of how images are used in the attempt to sway their opinions. Two days ago, Mr Harper (having finally, one week before the election, deigned to present the Conservative platform) suggested that the devastated stock markets were an opportunity for people to snap up good investments! So much for the warm fuzzy family man!

So it’s a problem that’s serious and needs to be addressed. I suspect that there hasn't been enough of an attempt at teaching these – as Neil Postman and Charles Weingartner called them – 'crap detection' skills to students in junior and high schools. Because that's where it has to begin – indeed, starting earlier wouldn't be a bad idea. So, yes, fsjl, Caribou Barbie and her "Hiya solja!" and "Drill, baby, drill!" acts represent a real threat. God bless us with a spirit of discernment – in Canada over the next week, in the US over the next month!

7 comments:

FSJL said...

Part of the problem is the assumption that 'common knowledge' is universal. So, of course, people who 'aren't like us' must be inferior, threatening, and so on. Difference must be evil. Names must be signs of what's inside. Und so weiter. If people aren't taught to think critically, because critical thinking is threatening to parents, churches, politicians and so on. Then they won't and when we need critical thinking -- as, for example, right about now -- what we get is loony ignorant nonsense. Or worse, evil ignorant nonsense.

clarabella said...

Hi fsjl;

As I've been saying, or trying to say, I fear thta there may well be a conspiracy to ensure that people are deliberately kept from being able to think critically. It's easier to manipulate them that way. What we are seeing is a world in which ordinary people have been herded, not by leftist but by conservative policies, into an unjust war and financial ruin, the two being not unconnected. So we have a society of manipulators and manipulated, and as we all know, "A kingdom divided against itself cannot stand..."

FSJL said...

Perhaps we can be led out of it. Certainly, we have that opportunity. Of course, whether or not we take advantage of it is the problem. It is much too easy to be deluded. Turkeys can be persuaded to vote for Xmas. Chickens will cheerfully elect Col. Sanders.

clarabella said...

fsjl:

I hope that Americans can and do find their way out of the immediate mess. What's less easily dealt with is the habit, the mindset of laissez faire, as reflected in that trip to the spa. The fact that the country is now reaping the whirlwind is no guarantee that the sowers are going to change their bad agricultural habits!

FSJL said...

I've been joking that George W. wanted to take the country back to the old days, and he has -- the 1930s. Unfortunately, that's not much of a joke. The people whose profligacy has led to this mess are eager to blame everybody but themselves for it, and, most especially, to blame the poor for what's happened. So now the mortgage crisis which was the spark that lit the fire is the fault of the poor, not of the greedy bankers and loan officers who pushed unrepayable mortgages on borrowers (and who came out of it whistling, because they sold the mortgages they made on immediately). It is simply disgusting.

clarabella said...

fsjl:

Sorry to have neglected this for so long... One gets caught up in the onrush of the current. You are right in all respects. The thing is, a house divided against itself cannot stand: either probity, transparency and moderation must characterize fiscal policy and practice or they mustn't. They can't characterize one half (the common poor who struggle to pay their mortgages, and that's most of us) and not the other (the fat cats who are governed by no regulations but what they think they can get away with). The house has fallen flat on its face. Let them that have the brains to figure, figure...

FSJL said...

Pam:

It's the same the world all over,
It's the poor as gets the blame;
It's the rich as gets the pleasure,
Isn't it a bloomin' shame?